29. Recruit personnel
30. Create prospect lists
31. Reach Customers at low cost per call
32. Showcase technical support personnel
33. Be compared with competition
34. Understand customer problems
35. Solve customer problems
36. Identify new product applications
37. Showcase projected new product
38. Obtain product/service feedback
39. Shorten buying process
40. Get buyers to act now with show specials
41. Support wholesalers
42. Meet power buyers
43. See otherwise inaccessible personnel
44. Create VIP events for special customers
45. Develop leads for wholesalers
46. Develop leads for representatives
47. Reach known prospects not being contacted
48. Reach unknown prospects not being contacted
49. Support current customers
50. Distribute product information
51. Conduct a sales meeting
52. Create an event/impression
53. Introduce new selling techniques
54. Lower your cost per sales call
55. Open doors for personal sales calls
56. Reinforce direct mail
57. Promote multi-services/products for market
58. Promote positive product trends
59. Offer product literature
60. Expose new employees to an industry
1. Generate qualified leads
2. Make immediate sales
3. Introduce new products
4. Enter a new market
5. Meet buyers face-to-face
6. Build personal trust with buyers
7. See customers not normally called upon
8. Get news coverage from the press
9. Give product demonstration
10. Get prospects to touch and feel your product
11. Conduct market research
12. Distribute product samples
13. Answer negative publicity or rumors
14. Meet potential customers
15. See buyers not usually accessible
16. Reinforce your company’s image
17. Change your company’s image
18. Reposition your company in a market
19. Be seen above the competition
20. Support a corporate marketing theme
21. Highlight value-added services
22. Introduce a new approach to market
23. Introduce a new promotional program
24. Target a message to market segment
25. Create a dealer network
26. Educate sales force
27. Educate dealers
28. Build sales force morale